W | Wulf Collaboration
Areas Incentives table Coldwell Banker Realty 614-483-2044

3 communities  |  From $230K

New construction in

London

London is the county seat of Madison County, about 25 miles southwest of Columbus, with I-70 just north of town and US 42 leading in. Its 1811 Downtown District, anchored by the 1892 Madison County Courthouse, has coffee shops, boutiques and local restaurants.

Search London new homesGet my hand-picked list

The Madison County Courthouse in London. Photo: Wikimedia Commons, Public domain

01   Featured communities

Where to start in London

There are 3 new home communities in and around London in this guide. Here's where I'd start, for the homes available now and what the builder is offering. Every one is in the search below.

D.R. Horton

Johnson's Creek

From $348,990

Single-family homes  |  3 to 5 beds  |  2 to 3 baths  |  1,500 to 2,904 sq ft

6 move-in ready homes listed. Reduced prices on select homes.

2-car garages, smart home system.

  • Reduced prices
Community details

02   The place

Getting to know London

London is the county seat of Madison County, about 25 miles southwest of Columbus. I-70 runs just north of town, and Exit 79 at US 42 and Exit 72 at SR 56 both lead south into the city. US 42, SR 38 and SR 56 all run through London, and the historic downtown centers on the courthouse on Main Street.

School districts serving London: London City School District.

  • Patrick McLene established London in 1811 to serve as the seat of Madison County, and the 1811 Downtown District still holds coffee shops, boutiques and local restaurants. The Madison County Courthouse at 1 North Main Street, a Second Empire design by George H. Maetzel built in 1892, has been on the National Register of Historic Places since 1973.
  • The London Strawberry Festival fills the historic downtown streets on the Thursday, Friday and Saturday after Father's Day each June, with rides, food vendors, free nightly entertainment, a car show, a parade and strawberry shortcake. The Madison County Farmers Market runs Saturdays from June through September.
  • Cowling Park has a paved walking path and a fitness course and hosts Pumpkin Palooza, and the London Municipal Pool has a splash pad, a baby pool, an accessible pool and an adults-only lap pool. Community Mural Park pairs sixteen murals with a native plant garden, and the Yelp-Yard dog park has an agility course with separate areas for large and small dogs.
  • The paved Prairie Grass Trail runs 29.2 miles from London to Xenia, and the Roberts Pass Trail heads east toward Columbus, both part of the Ohio to Erie Trail. Madison Lake State Park, four miles east of town, has a 106-acre lake with a 300-foot sand beach, a boat ramp, fishing and a one-mile trail.
  • Stanley Electric U.S. and Nissen Chemitec America have their U.S. headquarters in London, and Tri-Green Interstate Equipment and a Staples fulfillment center are also local employers. Madison Health, an affiliate of the OSU/Mount Carmel Health Alliance, runs the hospital at 210 North Main Street with emergency and urgent care.
3
Communities
2
Builders
$230K
Starting from
8
Move-in ready homes listed

Around London

Life in and around London

The parks, local favorites and everyday stops close to the new home communities here. When you tour with me, I'll point out how each community connects to them.

Downtown London
Downtown London. Photo: Wikimedia Commons, Public domain
Madison Lake State Park
Madison Lake State Park. Photo: John Howard, CC BY-SA 4.0

Parks and trails

  • Madison Lake State ParkFour miles east of London, the park wraps a 106-acre lake with a 300-foot sand beach, a boat ramp for paddling, sailing and electric motors, fishing for bass, bluegill, crappie and catfish, two picnic shelters and a one-mile lakeshore trail.
  • Prairie Grass TrailA paved, 29.2-mile rail trail from London to Xenia by way of South Charleston and Cedarville. The London trailhead at Midway Street and SR 38 has a picnic pavilion, a restroom and a camping area.
  • Roberts Pass TrailThe paved trail heads east from London toward Columbus and becomes the Camp Chase Trail at the Wilson Road trailhead, part of the statewide Ohio to Erie Trail.
  • Cowling ParkThe city park for community gatherings, with a paved walking path, a fitness course and the Pumpkin Palooza event.
  • Yelp-Yard dog parkLondon's dog park, with an agility course and separate areas for large and small dogs.

Local favorites

  • Downtown1811 Downtown DistrictLondon's historic downtown around the courthouse, with coffee shops, boutiques, restaurants and local businesses, plus a designated outdoor refreshment area.
  • AttractionMadison County CourthouseThe Second Empire courthouse at 1 North Main Street, designed by George H. Maetzel and built in 1892, on the National Register of Historic Places since 1973.
  • EventLondon Strawberry FestivalA three-day festival on the downtown streets the Thursday, Friday and Saturday after Father's Day, with rides, food vendors, free nightly entertainment, a car show, a parade and strawberry shortcake.
  • MarketMadison County Farmers MarketA Saturday market in London from June through September.
  • AttractionCommunity Mural ParkA small park with sixteen murals, a native plant garden and educational displays.
  • EventLondon's Old Fashioned ChristmasThe city's holiday celebration, one of a run of seasonal events that also includes Movie in the Park and Pumpkin Palooza at Cowling Park.

Everyday

  • Madison HealthThe hospital at 210 North Main Street, an affiliate of the OSU/Mount Carmel Health Alliance, with emergency and urgent care, primary care, surgery, imaging and women's health.
  • London Public LibraryThe public library serving London and the surrounding area.

School districts

District lines don't always follow city limits. Confirm the district for a specific homesite with the district or the county auditor, and I'll check it for any home you like.

How London compares

London next to the other 34 places in this guide

Out of the 35 places with their own page here, London ranks #21 for new home communities, #21 for move-in ready homes, #23 for builders to compare and #1 for the lowest starting price. It all comes from the communities in this guide, so it moves as builders open and sell out.

#21
Communities (of 35)
#21
Move-in ready homes
#23
Builders to compare
#1
Lowest starting price
Compare every area side by side

03   The incentives

What builders in London are offering

Builder by builder, the money on the table in and around London right now. Offers change often and most come with the builder's affiliated lender, so I confirm what applies before you sign.

BuilderCommunities hereClosing cost helpFlex cash and designPrice reductionsRate buydowns
Arbor HomesMadison Reserve, Arrival Series, London Landing at BrooksedgeAsk meAsk meAsk meAsk me
D.R. HortonJohnson's CreekAsk meAsk meSelect homesAsk me

Offers as shown on each builder's website, checked October 22, 2026. Amounts are the largest published for that builder's communities here and apply to select homes and dates.

See London in the incentives table

Every community in and around London, offer by offer, with rate programs and their APRs.

05   Every community

London communities in this guide

Arbor Homes

Madison Reserve, Arrival Series

From the $230s

2 to 3 beds  |  2 to 2.5 baths

Floor plans, homes and offersArbor Homes

London Landing at Brooksedge

From the $270s

3 to 5 beds  |  2 to 2.5 baths

Floor plans, homes and offersD.R. Horton

Johnson's Creek

From $348,990

3 to 5 beds  |  2 to 3 baths  |  1,500 to 2,904 sq ft

Red Tag Event: reduced prices on select move-in ready homes

Floor plans, homes and offers

06   The payment

What's a comfortable monthly payment for you?

Start with the payment that feels right, or with a home price, and see the whole picture: principal and interest, taxes, insurance, mortgage insurance and HOA dues. Then see how a builder's rate buydown changes the first years.

$
Loan type
Down payment
%
Loan term

Rate starts at the Freddie Mac weekly average for a 30-year fixed loan, 7.40% (15-year: 6.71%), as of October 15, 2026. It's a reference point, not a quote. Change it to anything you like.

Taxes, insurance and HOA
%
$
$
%

Starting values: Franklin County's median effective property tax rate, 1.69% (Ownwell, April 2026; Delaware, Union, Madison, Fairfield and Licking counties differ). Ohio's average home insurance premium for $400,000 of dwelling coverage, $2,080 a year (NerdWallet, March 2026). Private mortgage insurance usually runs $30 to $70 a month per $100,000 borrowed (Freddie Mac), so 0.60% sits in the middle. FHA uses 0.55% a year plus a 1.75% upfront premium added to the loan (HUD). Add the community's HOA dues when you know them.

Homes up to about

$0

How a builder buydown works

Lower payments in the first years

With a temporary buydown, the builder pays money up front so your rate starts lower and steps up to the full rate. A 2-1 buydown starts two points lower in year one and one point lower in year two. A 1-0 buydown is one point lower for the first year. Here's what it does on the loan above.

YearRatePrincipal and interest

Payment options

Ways to buy at this price

The same home, four ways to finance it. More down means a smaller loan and, at 20%, no private mortgage insurance.

OptionDown paymentEst. monthly

For illustration only. These are estimates from the numbers you enter, not a loan estimate, a quote, an advertisement of credit terms or an offer to lend. Your rate, APR and payment depend on your credit, loan program, down payment, lender fees and the property, and taxes and insurance vary by home and county. The Wulf Collaboration and Coldwell Banker Realty are not lenders. Talk with a licensed lender before you decide.

Before you visit a model home

The builder's team works for the builder

The sales team in the model is great at what they do, and their job is to sell the builder's homes. Having your own agent costs you nothing extra in most cases, and it puts someone on your side for the decisions that matter most.

Tell me before your first visit.

Most builders need your agent with you, or registered, at your first visit to the community. If you walk in on your own first, it can be hard to bring an agent in later. A quick text to 614-483-2044 before you go is all it takes.

  1. Register you at the first visit

    I set up the appointment, come with you, and make sure you're on record as my client.

  2. Compare communities and homesites

    Homesite premiums, which way the home faces, what's planned next door, HOA dues and what they cover.

  3. Work the builder's offer

    Closing cost help, design credits, rate buydowns. I know what each builder is offering this month and what's worth asking for.

  4. Review the builder's contract

    Builder contracts are written by the builder. We go through deposits, timelines, and what happens if dates move.

  5. Inspect during construction

    An independent inspector before drywall and again before closing, so problems get fixed while they're easy to fix.

  6. Walk the punch list with you

    The final walkthrough, then the warranty list before your first year is up.

A recent client

She walked into closing on a brand-new home for less than $5,000

She wanted a brand-new home and needed down payment assistance to get there. We got her approved for an Ohio down payment assistance program that works on new construction, negotiated $7,000 of her closing costs covered, and she walked into closing owning a brand-new home for less than $5,000.

The home
Brand-new construction
Down payment assistance
Approved
Closing costs covered
$7,000
Brought to closing
Less than $5,000

One client's experience. Every buyer's situation, program eligibility and builder offer is different, and nothing here is a promise of a specific result.

New homes in London

Tell me what you are looking for

I'll send you a hand-picked list of new homes in and around London with current prices and what each builder is offering, and I'll reach out personally.

Rather talk first? Call or text 614-483-2044 Or book 30 minutes on my calendar
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Questions

New construction questions, answered

How many new construction communities are in London, Ohio?

This guide lists 3 new home communities in and around London from 2 builders: Arbor Homes and D.R. Horton. Each one has its own page with floor plans, move-in ready homes and current builder offers.

What do new construction homes in London start at?

Published starting prices in and around London begin at $230,000, as listed on the builders' websites and checked October 22, 2026. Prices change with each release and homesite, so I confirm the current number before you tour.

Are there move-in ready new homes in London?

Yes. Builders list 8 move-in ready homes across 2 communities in and around London. These are finished or nearly finished homes that can close sooner than a new build.

Are builders in London offering incentives?

1 of the 3 communities in and around London has a published builder offer, including reduced prices. Offers apply to select homes and change often, so I confirm what applies before you sign.

What school districts serve London?

London is served by London City School District. District lines don't always follow city limits, so confirm the district for a specific homesite with the district or the county auditor.

Should I bring my own agent to a new construction model in London?

You can, and it's worth doing. The onsite sales team works for the builder. I work for you, from comparing communities to negotiating and the final walkthrough. Most builders need your agent registered at or before your first visit, so reach out before you tour.

Other places to start

ReynoldsburgPickeringtonGrove CityHilliardGallowayDublinPlain CityDelawareLewis CenterPowellSunburyCanal WinchesterPataskalaWestervilleMarysvilleNew AlbanyColumbusGalenaEtnaNewarkCommercial PointSouth BloomfieldAshvilleCirclevilleGroveportWorthingtonBlacklickWest JeffersonLockbourneLithopolisBaltimoreHebronBuckeye LakeHeathAll of Central Ohio
A vaulted great room with wood beams, a chandelier and a wall of glass to the back patio

Representative photo

Model home visits

See it in person, with me

Pick a community and a day. I'll set up the visit with the builder, meet you there and make sure you're registered as my client from the first step through the door.

Tour a model with me Call 614-483-2044
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